Currently, there are 2.6 Billion people in the world who access social media pages channels (statistica.com). According to Facebook, 1.9 billion login to Facebook monthly. That is a lot of people! “There are currently 55 million US Hispanics, accounting for 17% of the total US population with $1.2 trillion in purchasing power” (U.S Facebook Study).
Sources: www.statistica.com / www.facebook.com/iq/articles/digital-diversity-a-closer-look-at-us-hispanics